“The average person spends roughly six hours and 38 minutes per day online. Americans spend an average of approximately 7 hours and 4 minutes per day.
17 years of an adult life may be spent online.
IN ORDER TO WIN IN BUSINESS YOU NEED TO KNOW HOW TO ENGAGE DIGITALLY”
CLOSING the DIGITAL BRAND GAP!
A Brand GAP is simply the difference between what a business wants to do, and what consumers perceive that it does. The misalignment of company brand and company actions. This GAP can exist for a number of reasons but usually boils down to a lack of understanding the WHY, and therefore what triggers consumers to engage with message.
We provide you the information about where that GAP exists (although our clients usually already know) and provide Digital Lead and Content solutions to close (and monitor in real time) the Brand GAP, and in doing so increase your engagement, value perception and Digital ROAS.
What we do in 5 simple steps:
1. We assess the BRAND GAP through our survey process
2. We analyze the BRAND GAP looking for where the opportunities lay
3. Address the BRAND GAP by creating tailored content solutions for you
4. Implement Digital Strategies to close the Brand GAP
5. Monitor the results and adjust accordingly (most important part)
Your Brand is the result of the story you tell yourself and your people, and just like any script, the narrative can be changed and edited to refocus the company goals, and aspirations. Is your company Brand story one of “Entrepreneurial action”, or “Wantrepreneurial talk?” Is it a culture of “Leading from the front, first to market”, or ‘wait and see what the other guy does?”
All Services we Offer:
META & GOOGLE Digital Lead generation that moves the needle!
Business and Leadership Consulting
Media and Presentation Coaching
Website and SEO Enhancement
Marketing and Branding content creation
Public Relations advising
Graphic Design
Artificial Intelligence education
Companies we have worked with:
Alex Reid
Core Team
Alex Reid, 15 years experience in the Luxury Theater and Dining space working in Europe, Australia and the USA. Overseen the growth of a start up from zero to $160m in annual revenues across 16 locations in 10 states in 9 years. Passion for Training and Culture building and the business metrics they drive.
Stephen Chrisanthus
Core Team
Stephen Chrisanthus, 15 years in Marketing and Public Relations along side a background in finance. Creating results from Mexico to Main Street, Stephen has experience in a variety of sectors, and a vast network of industry relationships. Having marketed an entire city, directed business development on Wall Street and branded a leading international flight magazine, his expertise transcends the markets.
Mike Welch
Content Creation Team
Mike Welch, 25 years in the film and television Industry in production. Mike has produced and directed over 500 projects across multiple mediums, for large Corporations, Movie and TV Studios, Small film production, Music videos and more. He has worked with some of the biggest brands in the world like Jaguar and many small start ups.
Neil Mandt
VIRTUAL / AUGMENTED REALITY
Neil is a 5x EMMY Award-winning producer with a wealth of experience creating content for television, film, internet, and mobile audiences. Neil has created over 3,000 television episodes, and has developed series including ESPN’s “Jim Rome Is Burning,” Syfy’s “Destination Truth,” and Food Network’s “The Shed”. He also produced NBC’s coverage of the 2000 Summer Olympics, and provided daily coverage of the O.J. Simpson trial for ABC News.